Posted in: Illustration
This illustration was created for Infinite Photo and Imaging to announce the purchase of their second Lambda machine. In the mid 1990′s the Lambda printers were unique as they could print digital images using laser technology onto C Photographic paper. The width was 52 inches by virtually any length. That made these machines an inexpensive alternative to offset printing. Typografik used Mercury as a metaphor on speed and gears that symbolize team work. Digital data is fed at one end and at the other you get sharp color prints. Infinite Photo and Imaging used this illustration for many advertising campaigns.