Poster Design

Client: National Geographic

National Geographic

Project Description

Brochure Design for the Genome Project Exhibit

Typografik was honored to design the brochures and posters for the Genome Project exhibition in Washington, D.C.

Through the eons of time, the full story of human ancestry remains written in our genes. When DNA is passed from one generation to the next, most of it is recombined by the processes that give each of us our individuality. But some parts of the DNA chain remain largely intact through the generations, altered only occasionally by random mutations, which become what are called genetic markers. The order in which these markers occur allows geneticists to trace our common evolutionary timeline back many generations.

Different populations carry the distinct mutation or genetic markers. Identifying and following the markers back through generations reveals a relationship shared by all humans, best conceptualized in the form of a genetic tree. Today, thousands of diverse branches, corresponding to unique human groups, can be followed back to their common African root more than 100 millennia ago.

Elements of the Design

  • 3-D Illustration (Maya)

  • Layout Design

  • Vector Illustration

  • Photo Manipulation

  • Custom Typography